There is no denying the boom of gaming and streaming in the MENA market, with marked growth in the Middle East and North Africa territory and showing it is one of the fastest growing markets in the world with no signs of slowing down.
Now, a new report shows just how impactful the market has been and illustrates some of its monumental success.
According to Newzoo’s Games Market Report and Forecast, the global market reached a total of $184 billion in revenue in 2023, representing a 0.6% growth year-over-year, but the MENA region particularly enjoyed a 4.7% rise in revenue to $7.1bn Y/Y for the same period and now accounts for a 4.7% share of total revenues globally.
Additionally, Newzoo predicts that global revenues are projected to reach $205.4 billion in 2026 and could potentially lead to a market value for the MENA region in the neighborhood of $10 billion sometime in the next few years.
The MENA gaming market is certainly booming, and a story to continue to follow in the future.
