President Trump’s re-election campaign sprang into action after presumptive Democratic nominee Joe Biden’s “You ain’t black” gaffe on Friday — launching a massive digital ad blitz, sending talking points to “surrogates” and printing up a T-shirt, according to an e-mail obtained by the Daily Caller.
The email from campaign manager Brad Parscale to his staff congratulates the team for capitalizing on Biden’s cringe-worthy statement, the publication’s senior White House Correspondent, Christian Datoc, said in sharing the in-house communication on Twitter Friday night.
“This was a complete team effort,” Parscale wrote.
“We dominated social media with graphics and videos, made reporters pay attention by hosting a press call with a U.S. Senator, briefed surrogates and even put up a new t-shirt for sale,” Parscale wrote.
The reelection’s digital ad blitz costs $1 million, Politico reported.
Biden started the firestorm during a morning interview on the popular radio show “The Breakfast Club,” telling host Charlamagne tha God, “If you have a problem figuring out whether you’re for me or Trump, then you ain’t black.”
Biden later apologized for “being a wise guy.”