Loyalty scheme that paid Mastercard users to go to the pub goes bust leaving shoppers without their points

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A LOYALTY scheme that paid Mastercard users to go to the pub has gone bust leaving shoppers without their points.

The Ice scheme launched less than two years ago in December 2017 and it rewarded users for spending in more than 300 pubs and restaurants across the country.

Mastercard users of the Ice loyalty scheme have lost their points as the scheme goes bust
AP:Associated Press

Major chains including O’Neils, All Bar One, Toby Carvery, Harvester and Sizzling Pubs had signed up as well as travel agents Tui.co.uk and Firstchoice.co.uk.

Shoppers were also rewarded in retailers such as John Lewis and M&S that had been judged by Ice to be “environmentally conscious”.

Sadly, a message has appeared on the Ice website and Facebook page saying the site had ceased trading, and that previously collected Ice points can no longer be used, as per its terms and conditions.

As you would have agreed to those when you signed up, there’s unfortunately no way to redeem the points now.

This message has appeared on the Ice website

What was the Ice scheme?

The scheme was available to anyone with a Mastercard, and a major perk was that customers could earn Ice points on top of other loyalty schemes, discounts or cashback.

Customers could collect points when they used their card at participating retailers, either in store or online by clicking through to a retailer from the Ice website.

Once you received the points in your account, you would receive a text or email notification, giving you the chance to spend the points and get money off your next shop.

The amount of points you could earn varied between each retailer but customers typically earned one or two points for each pound spent – one point was worth either one or two pence.

When you spent your points, the scheme doubled them too.

For example, if you spent £24 or less at Harvester, you’d earn one point for each pound you spend.

So if you were to buy a pint – the average cost is £3.47 – you’d have to buy a whopping 115 pints before you got enough points to get one for free.

If you spend between £25 and £99, you’d earn three points for every £2 spent and if you really splashed the cash and forked out more than £100 or more you’d get two points for every £1.


Millions of Brits have at least one loyalty card in their wallet – we reveal the ones worth keeping.

Meanwhile, here’s how to earn money every time you shop with cashback websites.

In March this year, Asda launched new George Rewards loyalty scheme and shoppers get discounts on clothing.

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