KELLOGG’S has launched an LGBT-themed cereal called All Together as a “symbol of acceptance”.
The £15.50 special edition rainbow-lettered box contains mini-packs of Corn Flakes, Frosties, Froot Loops, Rice Krispies, Raisin Bran and Frosted Mini-Wheats to “celebrate the belief that we all belong together”.
It was launched to mark Spirit Day in the US — an annual event that promotes the lesbian, gay, bisexual and transgender community.
Kellogg’s said: “The box brings together six of the famous Kellogg’s mascots and cereals inside the same carton as a symbol of acceptance no matter how you look, where you’re from or who you love.”
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But Twitter user Jon Chingford accused Kellogg’s of “jumping on the LGBT band wagon”. And Mike Schofield said: “Are LGBT not allowed to have normal cereal? Absolute nonsense.”
The All Together box could go on sale in the UK if the trial in New York is a success.
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