Kellogg’s launches LGBT-themed breakfast cereal called All Together as a ‘symbol of acceptance’


KELLOGG’S has launched an LGBT-themed cereal called All Together as a “symbol of acceptance”.

The £15.50 special edition rainbow-lettered box contains mini-packs of Corn Flakes, Frosties, Froot Loops, Rice Krispies, Raisin Bran and Frosted Mini-Wheats to “celebrate the belief that we all belong together”.

Kelloggs LGBT-themed cereal called All Together has been released as a ‘symbol of acceptance’

It was launched to mark Spirit Day in the US — an annual event that promotes the lesbian, gay, bisexual and transgender community.

Kellogg’s said: “The box brings together six of the famous Kellogg’s mascots and cereals inside the same carton as a symbol of acceptance no matter how you look, where you’re from or who you love.”

But Twitter user Jon Chingford accused Kellogg’s of “jumping on the LGBT band wagon”. And Mike Schofield said: “Are LGBT not allowed to have normal cereal? Absolute nonsense.”

The All Together box could go on sale in the UK if the trial in New York is a success.

If it’s a hit in the US, the All Together cereal could make it to the UK

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