Bra shop accused of ‘body shaming’ customers by saying ‘A-cup is almost boobs’ and ‘E-cup is enormous’

Bra shop accused of ‘body shaming’ customers by saying ‘A-cup is almost boobs’ and ‘E-cup is enormous’


A BRA shop has been accused of “body shaming” women – over a sign which calls an A-cup “almost boobs” and says those with a G need to “get a reduction”.

Horrified women have called out the shop for its “casual misogyny” – over the suggestion that C, D and DD are the only acceptable sizes.

A bra shop has been accused of ‘body shaming’ women – over a sign which calls an A-cup ‘almost boobs’
@musicneyeliner/Twitter

The rating system is in the window of Fit To Bust Too in Harrogate, North Yorks, in a bid to encourage women to get measured before buying new lingerie.

But baffled shoppers claim the sign offers “misinformed prejudice around sizing” and alienates almost all women.

According to the ad, B-cup boobs are “barely there”, E-cups are “enormous”, those with Gs need to “get a reduction” and an L-cup is “having a LAUGH!”

It also refers to H-cup boobs as “help me, I’ve fallen and can’t get up!” and lists Js as “jealous of my jugs?!” which is supposedly a quote from Katie Price’s Jordan days.

While women with G-cups were advised to ‘get a reduction’ in the ‘misogynistic’ shop sign
Getty – Contributor

Recruitment consultant Lucy Conroy Harris, 30, from Leeds, West Yorks, slammed: “This suggests there are exactly three sizes acceptable and if you deviate from those then you’re not correct.

“This is a prime example of the casual misogyny that women face every day – they’re led to believe there’s a very narrow margin of what is considered ‘acceptable’ for their bodies.

“All sizes outside of C, D and DD are mocked in this post but I don’t believe the majority of this store’s customers will fit into the small scale of acceptability they have created.”

Student Zhane Rose, 20, from Leeds, agreed adding: “It’s so demeaning and offensive to see something like this, especially coming from a business.

“It’s awful to see women reduced to their bra size. Saying things like ‘get a reduction’ and ‘almost boobs’ is disgusting and humiliating.

“I’m surprised any woman would ever enter that shop.”

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Social media users also shared their disgust at the rating system which darts between hyper-sexualising and full on body shaming.

Jodi @cherryflip80 wrote: “Apart from anything else this is every bit of misinformed prejudice around sizing that makes people suffer in uncomfortable, ill-fitting bras, which seems rather counterproductive when offering a fitting service.”

Queen Of Hearts @Queen_Qualities said: “‘Get a reduction’….erm no! I’ll take my G cups elsewhere. The only reduction they need to worry about is in their sales. Ridiculous.”

Ruth Crilly @modelrecommends mocked: “A) About turn, you’re not wanted here. B) Be gone, we hate everyone with breasts.

“C) Can’t you SEE? We make fun of all breast sizes! D) Do ya really want to come in here? etc.”

Demi Nicole @deminicoleM said: “Wow. This has actually made my stomach turn. The way they dart between hyper-sexualising and full on body shaming is just gross.

“There’s no way on earth me and my “Go get a reduction” chest would enter those doors.”

Me @emceebeere added: “Appalling.

“How traumatic for young girls who hit puberty early, like I did, who are struggling to come to terms with their changing bodies, who are being sexualised due to their changing bodies, seeing this crap?

“Ugh. I was a Double Delicious at age 12 @jameelajamil #bodyshaming.”


Fit To Bust Too owner Margaret Jack, 62, a mother-of-two, said: “The sign has been up for ten years and in all that time I have had very little negative comments.

“The sign is to say I do all these sizes and I have a sense of humour. In fact, anybody who knows us knows how much we care about women’s self-esteem.

“I have sympathy with the ladies who find it offensive, but strangely I have found in day to day life it breaks down barriers.

“I’m upset at the thought anyone is upset by it. I certainly need to reflect on what they are saying. Women’s self-esteem is top of my list.”

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