The campaign comes after Boris Johnson told the country to get ready for an Australian-style arrangement – a no deal outcome trading on World Trade Organisation (WTO) terms – in a televised statement on Friday. In a call on Tuesday, the Prime Minister and Chancellor of the Duchy of Lancaster Michael Gove will urge business leaders to prepare for when the transition period comes to a close at the end of the year.
HMRC is also writing to businesses that trade with the EU to set out the new customs and tax rules and how to deal with them.
Mr Gove said: “At the end of this year we are leaving the EU Single Market and Customs Union and this means there are both new challenges and new opportunities for businesses.
“Make no mistake, there are changes coming in just 75 days and time is running out for businesses to act.
“It is on all of us to put in the work now so that we can embrace the new opportunities available to an independent trading nation with control of its own borders, territorial waters and laws.”
Business Secretary Alok Sharma added: “With just 75 days until the end of the transition period, businesses must act now to ensure they are ready for the UK’s new start as an independent trading nation once more.
“There will be no extension to the transition period, so there is no time to waste.
“There will be a guaranteed set of changes for which businesses need to prepare for, so I urge all businesses across the country to check gov.uk/transition to see what action they need to take.
“Businesses have a crucial role to play in ensuring a smooth transition, and the Government will be there to support them through this change every step of the way.”
READ MORE: ‘Ball is in HIS court’ Michael Gove tells Barnier EU must budge
The Prime Minister warned that unless there is a “fundamental change of approach” from Brussels, the UK will move to WTO rules when the transition period ends on December 31.
Speaking on Sunday, Mr Gove insisted the UK is prepared to leave the EU on “Australian terms”.
However, the Cabinet Office minister added that the door is “ajar” for more talks.
He said: “It is ajar. We hope that the EU will change their position.
“We’re certainly not saying that if they do change their position that we can’t talk to them.
“But I think it’s only fair also that we communicate one of the things which is that we are ready, if required, to leave on what have been called ‘Australian terms’… that’s not going to be a picnic.”
Mr Gove added: “We are taking the steps alongside business to be ready for that outcome and the other thing which is important again and our communications campaign later today will make this clear, is that the steps that business need to take, whether or not we have a Canada free trade agreement, or we leave on Australian terms, are very very similar.
“And the great thing is that business has risen to that challenge in a very pragmatic way.”