Apple's "Spring Loaded" launch event has just taken place live from Cupertino and one of the surprise announcements was the unveiling of an all-new
Apple’s “Spring Loaded” launch event has just taken place live from Cupertino and one of the surprise announcements was the unveiling of an all-new iPhone 12.
Now, before you get too excited, there’s no major update to what’s under the hood of this device which means you still get the latest and greatest A14 Bionic chip, dual-lens camera, and unbreakable OLED screen.
The big change comes to the colour with Apple launching the new iPhone 12 in a striking purple colour. Apple says this new colour accentuates the flat aluminium edges of iPhone 12, which are perfectly colour-matched to the precision-milled back glass.
This latest iPhone 12 now joins the others in the range which include White, Black and Blue.
“The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone.”
iPhone 12 and iPhone 12 mini in purple will be available for pre-order beginning Friday, April 23, with availability beginning Friday, April 30.
Apple says that customers can also complement their iPhone with a new MagSafe Leather Case or Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, or a Leather Wallet in Arizona, all available to order beginning today.