Between now and Halloween, Amazon will ship boxes with a new eco-friendly design that has a large white pumpkin on the side. Customers that draw on the pumpkin and scan the nearby QR code with the phone’s camera to see the pumpkin drawing sort of come to life through the magic of augmented reality.
Shopping online uses seven times as much cardboard as picking up items from a store, according to the commodity data analytics company Fastmarkets. E-commerce generated 1.3 million tons of container board in North America in 2018 — a jump up from 1.1 million the year before, Fastmarkets says.
“My goal would be zero packaging of any type over the next couple years,” Kim Houchens, who leads Amazon’s packaging team, told CNN business last year.