German discount supermarket Aldi was crowned as the top in-store supermarket in the UK after receiving a five-star rating for value for money, the only supermarket to achieve this in the survey with a 73 percent customer score.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We know that demand for great quality products at unbeatable prices has never been higher. That is why we are investing in Britain by opening new stores and creating new ways to shop with us.
“With the uncertainty that so many of us are facing, it is no surprise that price is top of shoppers’ agendas, which is why our clear promise to customers is so important – we are proud to be Britain’s lowest-priced supermarket and we always will be.”
While Aldi received mediocre ratings across all of the other categories including two stars for store layout and three stars for the quality of its own-label products and produce, price was the most important consideration for customers when choosing a supermarket to shop at.
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